| Website and small business owners work hard to | | | | test results or customer testimonials that clearly detail |
| make money online. They start by making their | | | | how well your solution worked. Provide as much proof |
| websites creative and pretty. After all the work and | | | | as possible. You can never have too much! |
| expense, they are typically left wondering why they still | | | | 7 - Outline your Offer - No sale is going to be |
| can't sell their product or service. The simple truth of | | | | completed without an offer from you. Now is the time |
| the matter is that artistic design, fancy borders, mouse | | | | to inject that offer and the price of your product. Make |
| over effects and java scripts are not critical to any | | | | sure your offer is enticing and includes additional |
| sale. Why? Because all of those creative effects | | | | 'attention grabbing' elements like discounts, bonuses, or |
| never cause the visitor to take action. When your | | | | any other specials that are available. |
| website has no action, you have no sales. | | | | 8 - Your Guarantee - You must remove the risk from |
| How can you sell anything online? First of all, | | | | the purchase. Without a clearly stated guarantee, your |
| understand that it's your words that sell. If there is a | | | | visitors will leave your site never taking advantage of |
| 'secret sauce' to online marketing, it's your words. | | | | your offer. The better the guarantee, the better results |
| Follow these 10 'must have' steps on your website to | | | | you can expect. |
| sell anything online and make your small business | | | | 9 - Your Call to Action - Tell your visitor exactly what |
| website profit! | | | | you want them to do and don't expect them to figure |
| The 10 'must have' steps to sell anything are: | | | | it out on their own. Do they order online? Do they call |
| 1 - Headlines - Your headlines are the absolute most | | | | you? Do they fill out a coupon and mail or fax it to |
| important part of your content. No matter how long | | | | you? Spell out exactly what action you want your |
| you spend writing, spend more time on developing the | | | | visitor to take. Never ever assume that your website |
| right headline. It must grab the visitor's attention and | | | | visitor will take the necessary action by themselves. |
| make them want to read on. | | | | Spell it out! |
| 2 - Sub headlines - That's usually the smaller text that | | | | 10 - Create Urgency - At this point, you have provided |
| follows the headline. Use a couple of lines that will | | | | everything. You have your visitor's attention. You have |
| expand on the headline and give your visitor more | | | | outlined the problem. You have provided the details of |
| reasons to read on. | | | | your solution and backed it all up with proof. The offer |
| 3 - Describe the Problem Your Product Solves- You | | | | and guarantee are spelled out and you have outlined |
| can easily touch the emotion and pain of your visitor | | | | your call to action. Now is the time to give them a |
| when you detail the problem that they are | | | | reason why they must purchase right now. |
| experiencing. This, of course, must be the problem that | | | | Often times, human nature takes over and people put |
| your product or service is going to solve. | | | | things off. If you inject a sense of urgency, you will help |
| 4 - Introduce your Solution - Having just explained the | | | | convince your visitor that they must purchase now. Do |
| problem, show your visitor the solution to their problem. | | | | that by showing them that the price will change or that |
| That's what people purchase. They purchase solutions | | | | there is a limited number available. Creating urgency will |
| to their problems. Show me a person without a | | | | help your visitor decide and get them to respond to |
| problem and you have a person that doesn't need to | | | | your offer. |
| purchase anything! Be sure to explain all the benefits | | | | Increase your sales and build profits in your online |
| and why your solution is the best one in the market. | | | | business when you include each of these 10 steps to |
| 5 - Detail the Results- Now 'Paint a Mental Picture' of | | | | sell anything. Then to capitalize further on your efforts, |
| how much better your visitor will be when they | | | | follow up and create a customer for life! |
| purchase your solution. Make sure your visitor can | | | | Live, Love and Profit from your Passion! Otherwise it's |
| clearly imagine how much better off they will be. | | | | just another job! |
| 6 - Back it up with Proof - Provide examples, statistics, | | | | |