| If you have an online business, you conduct your | | | | step to thesales process, as this instills trust and |
| businessthrough the modern technology of computers. | | | | support. |
| Most of yourbusiness is most likely transacted from | | | | The logic is pure and simple, provide great customer |
| your website, email,or phone. | | | | serviceto the people you do business with, and you will |
| Since the majority of your business transactions are | | | | getcustomers coming back to you. |
| online,you're not out meeting people one-on-one | | | | It's also important to understand and listen to your |
| developing businessrelationships. As with any online | | | | viewersneeds by asking for feedback or suggestions |
| business, you need tofocus on building these | | | | you canimplement. This will give you the added insight |
| relationships via the Internet. | | | | to betterenhance your services. |
| Although this may be somewhat more difficult | | | | You can do this by having a contacts page on your |
| compared tomeeting a customer in person, you can | | | | websitewith a comments or feedback form. If you |
| still accomplish thisby keeping communications open | | | | publish anewsletter, you can also accomplish this by |
| and establishing trust withyour customers, as it is a vital | | | | asking forfeedback from your subscribers. |
| step to your businesssuccess. | | | | This is your way of letting your viewers know you |
| Some people will start an online business and only | | | | care aboutwhat they have to say and how important |
| focus onwhat services or products they can sell. They | | | | they are to you. |
| are notconcerned about establishing a business | | | | When you show interest in your customers you will |
| relationship or evena simple "thank you" when they do | | | | buildcredibility and loyalty. |
| make a sale. | | | | When you receive a request (whether it is a |
| For those who use this methodology will eventually | | | | question,concern or simply someone looking for more |
| see asignificant drop in their business over time. Ask | | | | information) byall means answer them promptly. If all |
| yourself,if you dealt with a company that gave poor | | | | possible, answertheir request within 24 hours. |
| customer service,how quick would you go back to | | | | This shows attentiveness to their concerns and that |
| them for future business? | | | | you area reliable source. |
| Think of relationship building as the foundation to | | | | If you sell products on your website, sell quality |
| yourbusiness. It establishes you as a professional, trust | | | | productsthat have merit, plus offer a guarantee and |
| worthyand a reliable source. | | | | stand behind it. |
| With an Internet business, this is your only way | | | | One of the quickest ways to destroy a business |
| toestablish yourself as a reputable company, leaving | | | | relationshipis selling poor quality products and not |
| apositive impression to all who do business with you. | | | | standing behindwhat you offer. |
| Relationship Building: | | | | If you are promoting third party affiliate programs |
| Even if you have great products or services that you | | | | fromyour website, take the time to research the |
| offer,most customers or business associates will rate | | | | companies yourecommend. Only represent companies |
| thereexperience by how they were treated while | | | | that are of legitimatenature and have a solid Internet |
| doing businesswith you, so it's important to establish | | | | presence. Remember thecompanies you recommend |
| relationships withyour customers at all times. | | | | will have an impact on your businessreputation. |
| One form of relationship building that you don't want | | | | You can summarize the importance of developing |
| tooverlook is being there after you have made a sale | | | | businessrelationships in one-sentence..."Building |
| (or anyother business transaction). Following up with | | | | relationships buildsretention, retention builds sales, sales |
| yourcustomers after the sale is the most important | | | | grows yourbusiness". |