China Electronics News: China's Ic Design Enterprises To Enter The Automotive Electronics

China's IC Design Enterprises (Fabless) has beenmodule technology. Lamp light source to the new
targeting the automotive industry. As a high thresholdconversion process requires a large number of
for the industry needs to relevant governmentelectronic systems, such as LED drivers, HID lighting
departments, to explore the upstream andelectronic rectifiers and intelligent servo systems, using
downstream industry chain development.this opportunity, the two sides on the new light source
Fabless started his China Automotive Electronicslamp market in co-operation is very successful.
MarketIn addition to new technologies, new energy vehicles or
After successfully intervene and occupy the consumerthe opportunity to bring a dedicated chip, the industry
electronics, industrial electronics part of the markethas reached a consensus that can be advanced
segments, a number of Chinese IC design companiesdomestic Fabless safe driving forces associated with
have started to aim the next one has a huge marketthe vehicle relatively small area of automotive
capacity, but a higher threshold for interventionelectronics. "In the car, there are power systems,
applications --- automotive electronics. "At presentsecurity systems, body electronics and infotainment
there are about 10 Fabless chip looking for Taiwansystems, body electronics and infotainment systems to
Semiconductor Manufacturing Company to explore thethe safety of vehicles involved less." Cheng Jun
production of automotive problems." TSMC viceanalysis said, "body electronics itself is relatively simple
president of business development of China Town, thefunctions, representing easy to intervene; and
ball is in Romania this month, held in Xiamen, Chinainfotainment systems, the field of Chinese enterprises
Semiconductor Industry Association IC Design Branchfrom home appliances to the field of automotive
Annual Meeting (ICCAD2009) told the "Chinaelectronics also easier to transfer. In addition, power
Electronics News" reporter. This reporter has learnedchips, relays and communications chips is also possible
that these Fabless involved in automotive electronicsto intervene, but the MCU and other products to be
products, including MCU, power devices, sensors, GPSdifficult to some. "while the Chinese semiconductor
chip, as well as lighting control chips.Industry Association IC Design Branch Zhao Jianzhong,
In Shanghai, Shanghai Feilegufen Co., Ltd. and ShanghaiDeputy Secretary-General also said that China
University jointly developed automotive electronicFabless from non-automotive safety products and
controller ASIC is currently the chip has beengradually cut into the market and build credibility, the
associated with the control module into the automobilefuture may enter the field of automotive safety.
accessory channel; Shanghai Koito, ShanghaiNeed to look for breakthroughs in the upstream and
Symphony and the Shanghai Yao joint developmentdownstream of the road
of silicon IP Trading Center The lighting control moduleIn addition to an entry point, the Chinese automobile
and the chip has been successfully used in other Audiindustry, the chip needs to continuously improve the
models; on the Heisen too grams of speed, pressure,supporting environment. Automotive chip involves the
temperature, brake sensor also received andesign, manufacture, packaging, testing and many
automotive electronics supplier orders. In Shenzhen,other links. Recently, in the foundry, the TSMC
BYD Microelectronics has developed out of the busICCAD2009 officially introduced the car industry's first
with the IGBT chips, and entered the batch testingautomotive e-authentication process specifications and
phase; high-wave technology research andmeet the automotive electronic grade semiconductor
development of sensors and other automotive-specificmanufacturing service packages. At the same time,
integrated circuits bipolar products. In Xi'an, Xi'an, ChinaTSMC's wafer 10 in the Shanghai Songjiang plant will
News R & D in GPS navigation chips and otherbegin production of automotive grade integrated
products, integrated navigation and mobile TV with thecircuits. Another foundry company --- Shanghai's
formation of functional modules, has entered aadvanced automotive electronics are also exploring
domestic brand car.the field of analog technology to expand its foundry
At the same time, local governments and industrybusiness.
associations have begun the development ofIn the packaging industry, according to the China
automotive electronics industry, to give a high priority.Semiconductor Industry Association, Xie Kang, Deputy
MCU business in Shanghai a person in charge of theSecretary-General introduced major domestic
"China Electronics News" reporter, said that theypackaging companies to explore the automotive
participated in the Shanghai company recentlyelectronics packaging technology, and pay close
organized by the relevant government departments,attention to the development of this industry trend.
automotive electronics seminars, the organization ofFabless But China still faces many problems in
these meetings automotive electronics industrial chainmatching links. For example, a veteran of the
of upstream and downstream enterprises in theautomotive electronics, "China Electronics News"
sharing of relevant information and seminars. Althoughreporter said that as the MCU or some other simple
companies are not prepared to enter the near futuredigital circuit is a relatively mature or standardized
automotive electronics market, but they said theproducts and technologies, it is possible in the chip
Government's attention has also to give them a certainfoundry production, but also from a technical point of
degree of confidence in their future will certainly beview, said can achieve the conditions required by
involved in the market because this market is too high.automotive electronics. "We do see some trends, but
The Semiconductor Industry Association, Shenzhen,not yet mainstream." This person said, "but for some
Cai Jinjiang Secretary-General told reporters that theyspecial bipolar circuit or sensor technology circuits,
are also preparing similar upstream and downstreambecause they are good or bad the product and
industry chain conference to promote the developmentprocess have a direct link, but each The advantage of
of automotive electronics industry.the supplier in the semiconductor process, so the short
The current entry point for non-security type ofterm is unlikely to OEM production. "This is undoubtedly
marketa challenge to China's Fabless. At the same time, in the
Although China's Fabless companies have apackaging area, Xi'an, China News, general manager
breakthrough in the automotive electronics market, it isof Zhou Yi, told reporters that the current SIP (system
undeniable that a very high threshold of the market,in package) domestic manufacturers still at an early
companies face the challenge is considerable. First ofstage, the finished product rate is still less than ideal.
all, Chinese companies are facing competition fromTherefore, the Chinese Fabless started his automotive
super-strength. "Freescale, Infineon, STMicroelectronics,electronics market conditions, the need to work
like the automotive electronics market, the completetogether to find the upstream and downstream
chip shop." Xiamen King Long United Automotiveindustry chain development.
Industry Co., Ltd. Chen Xiaobing, deputy director ofPreferential policies and standards should be
Technology Center, told reporters, "They offer fromformulated with both hands
ECU, sensors, interface device to the power devicesIn the beginning of a new industrial development and
to all devices. "Second, the investment required is high.policy support is very important. Reporter was
The "light control module, for example, just go to theinformed that although the automotive industry in the
United States Intertec to do an EMC test on the needscountry among the ranks of the nine adjustment of the
5 million dollars." Electronics Industry Association,revitalization of industry, but the relevant machine
Shanghai Jiao YANG Xiao-feng, deputyinteraction with the chip because of the subsidy policy
Secretary-General, said, "Because of this, although theis suspected of violation of WTO principles and not
domestic research in this area to do a lot of peopleissued. In this way, how to follow the example of home
However, no clear marketing objectives, who dare notappliances to the countryside policies to promote the
try. "linkage of motor vehicles and chip machine and
Even more critical is that the Chinese Fabless the lackupgrade the core of China's automotive electronics
of accumulated experience opportunities. "A product Rtechnology level, making China out of "Made in China
& D came out, from the consumer electronicsdo not make money, but the international component
point of view, may be a good cost-effective products."manufacturers to guaranteed profits," the
Jinan Jet Automotive Electronics Research Institute,embarrassing situation is quite urgent The. "Although in
Cheng Jun says, "but it moved to the automotiverecent years, China's auto electronics industry
sector, if there is no large quantities of applicationdeveloped rapidly, but the lack of national policy to
experience, automotive electronics enterprises dareencourage, even the trucks are doing abroad for
not use, so that there is no way to verify the reliabilityPowertrain. If there is no policy to pull along, then the
of this product and a corresponding experience. cycle,passive situation will continue . "Cheng Jun says," If the
the chip companies entered a vicious cycle. "state has adopted a policy to encourage domestic
To this end, China's Fabless entering the automotiveenterprises to encourage innovation, and this process
electronics Touch Screen LCD Monitor market, bewill be shortened, it will allow enterprises to catch up
sure to choose a good starting point.with the past two years, great development
This entry point is actually a lot. "Frankly speaking, Iopportunities for the automotive industry. "
think they should do cross-industry products." ChenAt present, local governments are some of the policies
Xiaobing said, "the ECU, we could hardly compete withintroduced. YANG Xiao-feng introduction, for many
Freescale or a microchip to compete, but in the newnon-software companies currently doing embedded
energy vehicles on the analog circuit and powersoftware development for automotive software
devices There are many new demands. like a batterycompanies, when not enjoy preferential policies for this
management system, at present are based on currentproblem, Shanghai Jiao Tong Electronics Industry
integration approach, but this will give rise to cumulativeAssociation is leading the establishment of a model,
error. If the chip to solve this problem would befinds that the proportion of embedded systems
welcome. In another example, a chip company hassoftware, the proportion of , and calculate the
developed a blind spot detection chip, only one chipenterprise income tax on how to enjoy preferential
needs to resolve the original camera, high-speed videopolicies, the policy will be implemented in 2010.
processor, high-cost bus system to build a videoIn addition, as automotive electronics VGA Monitor
security system, greatly reducing system costs. This israpid development of new technologies, the need for
what we really need automobile plant products. "At thestandard support. Some departments, such as the
same time, Shanghai Koito and the ShanghaiShanghai Jiao Tong Electronic Industries Association is
Cooperation Yao model letter provides a good model.drafting standards for automotive electronics industry,
Shanghai Koito headlights to occupy the Chinesewhile the standards for the development of China's
market, 50% market share, have their own voice;auto electronics industry will also play a key role.
Shanghai Symphony Yao has new lighting control