| "In the middle of every difficulty lies opportunity." - | | | | a life focus around that passion. |
| Albert Einstein | | | | As a business owner you too are presented with both |
| Albert Einstein lived a vibrant life filled with one success | | | | difficulties and opportunities and as Einstein so |
| after another, yet he faced many of the same | | | | succinctly states. It is the difficulties we face that bring |
| setbacks that are common to the rest of mankind. | | | | about the opportunities. |
| It is reported that Einstein had a speech impediment | | | | We can become so fixated on the problems we |
| and at least one teacher thought he may be too ill | | | | encounter that we fail to recognize the opportunity. |
| equipped mentally to attend school. | | | | Plato once said, "Necessity is the mother of invention". I |
| However, his genius was soon discovered and he | | | | think he and Einstein would have gotten along. Too |
| learned at a rapid pace. | | | | many individuals do not recognize difficulty and |
| Einstein trained to be a teacher, but ultimately | | | | opportunity are close companions and one rarely goes |
| accepted a job in the Swiss patent office because no | | | | anywhere without the other. |
| one would hire him as a teacher. What he learned in | | | | If you were to read virtually any business biography |
| the patent office had some bearing on some of his | | | | you would find both the difficulty and the opportunity |
| later theories. | | | | that were ultimately the catalyst in the development |
| In so many cases we find that the man who said, "In | | | | and growth of a great business idea. |
| the middle of every difficulty lies opportunity", would live | | | | Too often we want to ride the coattails of other |
| up to the words he spoke. | | | | successful business owners. We want them to |
| For Einstein the challenges of life were the catalyst he | | | | provide an easy step-by-step guide to business and |
| used to explore the possibilities of answers yet to be | | | | financial success. |
| discovered. What some might not realize is that | | | | When a business owner bypasses the 'struggle' is has |
| Einstein was offered the Presidency of Israel, but | | | | the tendency to encourage them to fold up their tent |
| declined the offer. | | | | and move along when they do experience their first |
| It may be thought that this was an opportunity he | | | | difficulty. |
| should not have passed up, yet it was his love of | | | | Perhaps the best advice in this article is to learn what |
| science that provided both the difficulty and the | | | | you can going into a business venture and then study |
| opportunity he was most interested in. | | | | every difficulty that comes along to determine the |
| In essence, Einstein was so well acquainted with his | | | | opportunity. |
| personal passion that he could do no less than develop | | | | |