| "Your wealth is in the wealth of your knowledge. | | | | Internet Marketing or untested waters that nobody is |
| Transform your uncommon wisdom into uncommon | | | | searching for--unless you want your products to end |
| wealth because nobody has your unique experience. | | | | up in your garage. |
| Turn your thinking process into your word processor. | | | | Visit forums and see the common question that |
| Then take your packaged information to the | | | | pop-up consistently. In all you do, don't ignore the |
| marketplace where your good ideas make the cash | | | | internet marketing community. Their views are |
| register ring." -Uzo Onukwugha | | | | important; it gauges the pulse of the internet |
| Information product is hot and people don't seem to | | | | marketplace. |
| have enough of it. Yet most information out there is | | | | Conduct surveys through e-mails. You can even use |
| recycled. You must not come up with 'me too' product | | | | some third parties for a fee if you don't have your |
| but a unique and innovative idea or concept that is | | | | own opt-in list. You can still do that if your list is not big |
| useful to people. If content is king, better make it useful | | | | enough or you can do both. |
| to your prospects. Having an innovative idea does not | | | | Some people use a test product and preliminary |
| mean that it must originate from you. A revolutionary | | | | website with Google Adwords by doing a split test to |
| idea could be the discovery of an easier and better | | | | check how the market responds. This method may be |
| way of doing an old thing. Always think about what the | | | | more expensive at the beginning but reward you at |
| market ( the people) wants, and not what excites you. | | | | the end. |
| The concept astute marketers use is reverse mind | | | | Others start with an appetizer e-book or report on the |
| engineering. It's like using one of the seven habits of | | | | keyword title and watch how it is downloaded. If |
| highly effective people: Always start with the end in | | | | people don't want it for free (viral marketing), they will |
| mind. What's the end? You want the product in the | | | | not buy the advanced product either. |
| prospects mind. You're selling a solution to a problem | | | | In your keyword search, don't forget to use Amazon, |
| or what appeals to your prospects dreams, wishes, or | | | | eBay and just to have a feel of the marketplace. |
| aspirations. So start from the market or the end user. | | | | Don't forget offline surveys and questionnaires. People |
| Listen to the market first before you even think of | | | | sell at least ten times more in the offline world than |
| designing a product. Reverse your marketing mix. | | | | online. Contrary to the hype, everybody is not on the |
| To refresh your memory, basic marketing mix | | | | internet. |
| comprise of four cardinal points or P'S:o Product o | | | | Overall, your greatest research tool is your brain. |
| Price o Promotion o Place | | | | Thinking is the key. Ask questions, seek, be a perpetual |
| The mistake most people make is that they design a | | | | learner and creative thinker. That is what makes all the |
| product, fix the price and then go to the market (place) | | | | difference. Don't follow the crowd; put your personality |
| to promote the product. The reverse method takes | | | | in your product design. Brainstorm especially your |
| the opposite route. It reverses the order of the | | | | product title. Product design is a process--it is never |
| marketing mix above. Start from the marketplace first | | | | ending as long as human wants are insearchable. |
| and then come back to design or modify your product | | | | After following these basic rules, you can even break |
| ideas. Ask yourself questions: Who are your target | | | | it by creating your own market. This is how you carve |
| audience, what need or problems will your product | | | | out your own groove. That how people gain brand |
| solve? How do you find out? The Principle is | | | | name recognition. |
| Test--part of research or surveys; Track--trace who | | | | You must realize that your products must sell for you |
| is buying and why; and Tweak--make adjustments and | | | | to be successful. Robert Kioysaki said that you don't |
| re-present your offers. Sale is simple if you give | | | | have best-writing authors; what you have is best selling |
| prospects what they already seeking for. Human | | | | authors. Therefore, if you're not making sells, you're not |
| behavior has not changed since the Garden of Eden | | | | making anything. And you cannot make money selling |
| regardless of technology or information explosion. | | | | the same thing everybody is selling. You must come |
| Humans are need-driven. Period! | | | | up with your own unique selling proposition. If not you |
| How do you find out what the market needs? You | | | | will not be successful. That's why only 3% of affiliates |
| can do it in several ways--online and offline. Caution: | | | | make real money online because they selling the same |
| don't only focus on the tiny pond of the internet and | | | | recycled products that flood the internet. |
| ignore the ocean of the offline world. However, internet | | | | I have come up with my own branding formula of four |
| research is quicker and cheaper. Your greatest | | | | P'S: Pass time (your passion), Presentation (of product), |
| research tool is personal observation. You must be | | | | prospect (future customers) and Profits (your end |
| able to think on your feet. Business is thinking. The | | | | result, when prospects buy). Note that you don't start |
| greatest money is ideas. In the marketplace, packaged | | | | with your end goal (money making). You start with |
| ideas turn into cash. | | | | your experience or wealth of knowledge or skill which |
| For instance, I was going through articles the other day | | | | is your passion in your niche market. (By the way your |
| and decided to type-in the list of top authors and what | | | | riches are in your niches). A good idea that offers |
| people were downloading. To my surprise, my eyes | | | | solution to problems or aspirations attracts a target |
| caught a guy that wrote only 3 articles and yet was | | | | audience in that niche who is ready to pay to solve |
| one of the top authors. The combined downloads was | | | | their problems. When they buy, you make profit |
| about 35,000. The same thing applies to another author | | | | (monetization). It's a win-win situation. Thinking win-win is |
| who wrote only 9 articles and was one of the top | | | | one of the seven habits of highly effective people. You |
| guns. I ask myself, "Why?" It was then that I found out | | | | win and your customer wins also. |
| that both of them has something to do with graphic | | | | No matter what you do, sell ideas or concepts that |
| design--either how to design and e-book cover, | | | | seem to be the problem of majority of people. People |
| web-graphics or product packaging--which is part of | | | | want wealth, health, long life and lasting relationships. |
| presentation. This is just an uncommon approach | | | | Every other need falls under the aforementioned |
| sparked by sense of observation--the greatest | | | | points. Another way of saying it is that people want |
| marketing teacher. | | | | information or concepts to make more money, save |
| Now, the following are more common approaches: | | | | money (or come out of debt/tax shelter), avoid effort, |
| Search engine keyword--Use Google keyword | | | | save time, live healthy and longer. These decisions are |
| suggest or Pixelfast/Overture and see what comes | | | | backed by the pleasure-pain principle. Keep these |
| up. Some people use software like KeyWordTracker. | | | | reasons in mind when you brainstorm your niche |
| On the whole, an average of 20,000 searches per | | | | products. |
| month is good. Stay away from saturated areas like | | | | |