| The difference between monitoring your website | | | | This is yet another important thing to monitor. Once the |
| traffic and not doing so will be a straight 60% | | | | visitor lands in your site you should keep a real time |
| difference in the overall lead generation for your | | | | track of his movements and check his browsing flow, |
| business. Now, this figure is something that you | | | | time spent on each page and the last page viewed |
| absolutely cannot ignore considering the fierce | | | | before he left. This will help you analyze the flow of |
| competition out there. | | | | information preferred by the visitor. |
| So if you still haven't set aside procedures to monitor | | | | Now the key benefit here is that you can smartly use |
| your website traffic for improved sales, these tips will | | | | live chat support to prompt the visitor to chat for |
| prove to be immediately beneficial. | | | | additional information if he spends more time on your |
| Analyze how visitors land on your website | | | | site. Also prompt him if he enters the purchase page |
| This is killer information to have, there are generally 3 | | | | and decides to leave without taking action, this may |
| ways which leads a visitor to your site: | | | | imply that he is interested in your product or service |
| - Direct visitors: These are visitors who already know | | | | and maybe is looking for more reasons or information |
| your business and look for specific information from | | | | to make the buying decision. So checking the |
| your site. They may be your customers or prospects. | | | | conversion rate of your visitors to customers is a |
| - Through search engines: These visitors are basically | | | | crucial activity to keep track of. |
| hot prospects who are probably looking for some | | | | Use tools like Google Analytics or StatCounter |
| solution or service for their needs. They basically | | | | You can use monitoring tools like Google Analytics to |
| depend on search engines and figure out potential | | | | take care of your website monitoring job. These are |
| service providers based on the website content, | | | | excellent tools and do most of the tasks that are |
| company credibility, affordability of service and other | | | | needed for website monitoring. You can also |
| supporting factors. | | | | implement customized tools similar to these and get |
| - Through reference links: This is a strong channel for | | | | the best out of them. One more choice is to outsource |
| reaching to your landing page. As visitors get your | | | | these activities to virtual assistants who fully and |
| references from other sites, this automatically speaks | | | | effectively use this software and get the very best to |
| about your credibility and brand. | | | | your business. |
| Now if you can have an exact data on these channels | | | | Set online goals and track them |
| you can work on enhancing your website and make it | | | | Always consider your website as one of your |
| more traffic friendly. You can use free software like | | | | marketing managers and as usual expect sales from it. |
| Google Analytics and StatCounter for this purpose. | | | | This is a very tricky but crucial notion to digest, once |
| These insights will help you which keywords you | | | | you design and equip your website to generate traffic |
| should target in your online marketing campaigns. | | | | and business, you need to set pre-defined sales goals |
| Check average time spent on each page | | | | and let it function on its own, you just need to |
| This will give you an indication of the most viewed and | | | | constantly track its performance and make necessary |
| the least viewed pages in your site. Based on this data | | | | changes to spruce it up and extract more. If your |
| you can make necessary changes like; make the most | | | | website does not sell online, you can track goals like |
| viewed pages more effective and convert the least | | | | page views, forms filled, landing page visits, average |
| viewed pages into informative ones or completely | | | | time spent on important pages, and so on. |
| remove them if required. This will increase the overall | | | | Conclusion |
| time spent by your visitor on your site, leading to | | | | As every employee in your organization needs |
| greater business opportunity. Again software like | | | | monitoring, your website also needs it and you can |
| Google Analytics and StatCounter can be effectively | | | | also expect superior productivity and profitability from it |
| used here. | | | | if monitored effectively. |
| Check before the visitor leaves your site | | | | |