| One of the best ways to get your name out in your | | | | testimonials, this helps also. If you provide a newsletter, |
| local community is to become a sponsor. A few | | | | let folks know how they can receive it. You can also |
| hundred dollars gets your company name on little | | | | provide directions to your business, put specials on |
| League caps; a little more, perhaps an ad at a roller | | | | your website that you are running for the month, week |
| rink. Donate money or materials to the local parade or | | | | or any time period you choose. |
| a float. This buys goodwill and is great self-promotion. If | | | | Brochures are another excellent way to get your |
| you provide a service donate that. For example, when | | | | name out there. Highlight your business's benefits to |
| we operated a word processing business we offered | | | | create copy that sells. Be sure however to make the |
| to do resumes for free for those out of work. If you | | | | content interesting and draw the reader in and |
| are a hair stylist, offer to cut hair free to senior homes, | | | | motivate them to do business with you. |
| or for children. If you run a pet related business offer | | | | When you combine effective content with an |
| some free products or service. Every business has | | | | easy-to-read, eye-catching design, your brochure will |
| something they can provide for free,even if it is only | | | | become a hard-working partner that will help you win |
| your time. | | | | the customers you need to start your company out |
| Be sure when you do something of this type to alert | | | | right. |
| the local media. They love talking about what local | | | | Another great way to get your name out and to tell |
| businesses are doing for the community. However, do | | | | your customers what you do is to use a Newsletter. |
| this sparingly. Don't over use it or it loses its | | | | Newsletters can be wonderful tools for communicating |
| effectiveness. | | | | with your customers or prospects. Because of their |
| In today's business arena setting up a web site is a | | | | format, they're often infused with more credibility than |
| must. For most businesses you don't need anything | | | | traditionalbrochures. If your newsletter is little more than |
| fancy just a couple of pages which includes contact | | | | blatant self-promotion, however, it's likely to hit the |
| information, location and what your company policies | | | | wastebasket before it hits your target's desk. |
| are. For example, some background information on | | | | We have given you a number of ways to get your |
| you (associations you belong to, educational | | | | name out there so start promoting yourself! |
| background, qualifications). If you have some | | | | |