| Like most of most people that get started in network | | | | like to see positive growth as a result of it. Some of |
| marketing businesses, we were excited about the | | | | them did work for a while, some of them didn't work |
| possibilities. We saw the success that the industry | | | | at all and some of them left us feeling alienated from |
| offered and we heard the rags to riches stories. | | | | people that we cared about. This is a good description |
| Wide-eyed and hungry, we could see how lives might | | | | of Offline Network Marketing. |
| be changed because of the decision to be a part of | | | | We had to find a way to earn more money. The very |
| this industry. Then out of nowhere like a high speed | | | | thing that we were so proud to leave behind as we |
| automobile out of control we hit a brick wall. I know | | | | pursued our entrepreneurial dreams was now |
| you understand exactly what I'm talking about... more | | | | attractive again. You may have guessed it... going back |
| than likely it has happened to you. | | | | to a job. |
| We started off with a magnificent bang; garnering all | | | | Just as we were about to give up our hard earned |
| types of "rookie star" accolades. We were among the | | | | freedom, we found an answer. It had been staring us |
| fastest growing teams in our company - enjoying | | | | in the face all along, the World Wide Web. The internet |
| every second of the money, being on-stage at the big | | | | would allow us to continue to embrace the industry |
| events, trips and of course the peer recognition. It was | | | | that we loved in a way that we had never |
| impressive and inspiring until it ended much too soon. | | | | experienced or imagined. Remember, I shared earlier |
| Hitting that proverbial wall meant that the traditional | | | | that we ran out of prospects. Now we have access |
| ways of finding large numbers of new, quality | | | | to thousands of people that every hour of every day |
| prospects was no longer working for us. We literally | | | | are looking for what we have to offer. What a turn of |
| ran out of prospects. Okay, it wasn't quite that simple | | | | events. We found great mentors that had already |
| but it is the truth. As you enter the network marketing | | | | paved the way, they could give us undeniable proof |
| industry (doesn't matter the company) we are all | | | | that it is more than possible to earn a significant |
| taught basically the same strategies for building that | | | | income. |
| elusive multi-million dollar organization that got most of | | | | And, they could provide all the tools we would need to |
| interested in the first place. | | | | make our mark. It was on. You can call it permission |
| TRADITONAL STRATEGIES FOR REACHING | | | | marketing, or attraction marketing or by any other |
| PEOPLE - OFFLINE: | | | | name - the bottom line is there are people that are |
| | | | searching for exactly what we offer or what you are |
| 1. Make a list of at least 100 people | | | | offering. No more sledge hammer marketing tactics to |
| 2. Approach friends and family members | | | | try and convince people to be a part of something |
| 3. Invite people to your house - strangers too | | | | where there was no interest. Finally we did not have |
| 4. Talk to anybody within 3-feet of you about your | | | | to intrude on family, friends or strangers to provide for |
| business | | | | our family. |
| 5. Pass out samples of your products | | | | So let me offer an answer to the question stated in |
| 6. Hand out CDs, DVDs, Magazines, Business Cards | | | | the title of this article... What is the difference between |
| 7. Approach strangers at the local mall, shopping | | | | online network marketing and offline network |
| center, anywhere there are people | | | | marketing? |
| 8. Buy ineffective, expensive leads | | | | LEVERAGE - one gives you more and one gives you |
| 9. Send postcards or other forms of direct mail | | | | less. It is the #1 reason the majority of people get |
| 10. Pass out or post flyers on bulletin boards, cars, | | | | involved in this industry in the first place. Don't wait any |
| mailboxes | | | | longer to capitalize on this force that brings our industry |
| We used all of these methods and so many more. I | | | | full circle as the promise for real ownership of our lives |
| don't mind working to reach an objective, but I would | | | | is made possible for more people. |