| The internet is always evolving and changing. | | | | dollars, which is not too bad. If you had to spend ten |
| Therefore, it can become difficult to appraise a | | | | more of that and are only increasing your profit by a |
| website properly as trends change. However, there | | | | few more dollars, then you have what I consider to be |
| are constant factors that you need to take into | | | | a low-value website. Basically, if you are spending |
| account before deciding to sell. | | | | almost as much as you are making, it may be difficult |
| First off, revenue is probably the biggest factor that | | | | to have the buyer follow your same routine. Many |
| comes into play. If your website is not making any | | | | buyers will stray away if they do not have the funds |
| money, then it probably is not worth very much. | | | | to continue the same marketing plan on top of the |
| However, if it has been making some then it should be | | | | purchase price. |
| worth a fair amount above what it is making. | | | | Last, your traffic should be of value too. This is |
| Second, you will need to take into account how long | | | | particularly the case if you have high quality traffic |
| the website has been online. More importantly, if you | | | | where a good portion of the visitors are making |
| are making money, how long has it been churning a | | | | purchases. No one will ever have 100% of their visitors |
| profit? If it only made money last month but it has | | | | making purchases, but I would consider 10% to be very |
| been online seven months, then you should be realistic | | | | good. The benefit to potential buyers is that they |
| that the site probably needs to grow more to be | | | | realize that you have a valuable product and not too |
| worth much. | | | | much competition. Therefore, the need is simply adding |
| Third, you will need to evaluate your monthly expense. | | | | to the existing targeted traffic. |
| Assuming you made a profit last month of twenty | | | | |