| All successful internet marketers will tell you that | | | | No one is delivering on their promises and they haven't |
| people who fail in internet marketing, do so because | | | | made a penny dime. Some cave in at that point, others |
| they don't focus. | | | | go on trying to buy their way to the promised land, but |
| But surely they do exactly that? | | | | the driving force in both cases is still fear. |
| Wallet at the ready, they focused on the excitement | | | | Fear is at the back of all our minds when we embark |
| of starting their own internet home business,on all the | | | | on a start up business plan. |
| exciting offers thrown their way. This looks good, that | | | | The difference is successful marketers use it to |
| sound fine. I think I'll try this, now I'll try that. Offers that | | | | control their decisions. It's there all the time, but if you let |
| promised a fortune in a month - overnight success and | | | | it coerce you into irrational decisions that situation can |
| much, much more | | | | only escalate into failure. |
| You see, the underlying problem was not that they | | | | Instead, use it as a steadying rail. You will make |
| didn't focus - but fear. | | | | mistakes, but understanding why and rectifying them |
| That's right - fear. | | | | can make you stronger, increase your resolve to |
| But in this case it's fear of failure, and consequently our | | | | succeed. But if you panic, then fear will hand you a |
| friends and family laughing at us. A successful internet | | | | one way ticket to disaster. |
| business is now paramount in their lives and they see | | | | So, if you're contemplating starting a successful online |
| all these highly spurious offers guaranteeing that and | | | | business then first of all put that wallet away and |
| are content to blindly pay for the privilege. And if one | | | | focus on what it is you actually want to do. Pick a |
| offer doesn't deliver the goods quick enough - try | | | | small business opportunity you think will suit you and |
| another. | | | | work towards building that into a successful online |
| If they had mortgaged their house out of existence to | | | | business. There may well come a time when you |
| invest in a retail outlet in some mall, or a franchise, do | | | | need a piece of software, or video training manual, but |
| you think they would have approached that business in | | | | only purchase what will advance your business further. |
| the same way? | | | | Don't buy it, if you won't apply it. |
| Then at some point dejection kicks in, or the wallet's | | | | So there you are. Control the fear and let it help you |
| drained. | | | | advance your chosen business, not destroy it. |