| Do you use a web site for you marketing? Sure, we | | | | This is best accomplished by employing the |
| all do. Then you probably know that it is crucial to be | | | | fundamental question model employed by reporters in |
| able to describe what you have to offer to those who | | | | developing a reports story: Who, what, when, where, |
| are looking for it. You need to get the attention of your | | | | and why? For your purposes, you may only have to |
| site visitors, get them to read your message, and | | | | answer 3 of these: Who, what, why? 'Who' explains |
| hopefully to take action on whatever you want them | | | | who you are or who your company is. 'What' explains |
| to do. | | | | your service, and gives you a chance to highlight for |
| Some web-masters try to achieve this objective by | | | | the consumer its features. 'Why' explains the |
| utilizing plenty of bells and whistles, flashy things or | | | | advantages of using your product or service, and also |
| goodness forbid, sounds and music. Stuff like electronic | | | | offers a possibility for you to distinguish yourself and |
| greetings cards, screen-savers or free e-mail services | | | | your product from the competition. |
| are merely a few of the tools used to try to get future | | | | By responding to the previous questions, you can fully |
| customers to remain at a selected site for longer | | | | but momentarily give your buyer enough info to |
| amounts of time. | | | | ascertain whether or not they are enthusiastic about |
| It's affectionately called making your site 'sticky'. And | | | | what you are offering. Nobody wants to feel as if they |
| there's nothing intrinsically wrong with any of those | | | | are reading a novel or attempting to unravel |
| techniques, unless the purpose of your internet site is | | | | Shakespeare. In reality it should not feel to them as if |
| to sell vacuum widgets to your clients. If that is the | | | | they are reading. |
| case, your client will be small fascinated by anything | | | | The bottom line is this; being able to clearly state your |
| apart from the smooth, efficient and cost-effective | | | | sales message is crucial, and therefore deserves your |
| operation of their vacuum apparatus, and the goods | | | | work and attention. Get a USP for your business, |
| that may help them to do that. However back to our | | | | which is a unique selling point. What separates you, |
| subject, which is all about explaining the purpose and | | | | your business, or your service? This needs to be |
| benefits of your business to those who may be | | | | explained to your prospect with effortless ease. |
| interested. | | | | |