| You are most likely coming here as a follow up to my | | | | After receiving a couple hundred clicks on your links, |
| Part 5 of 5 articles on creating an online business. I | | | | you can then adjust your site as required. Here are a |
| hope you found part (1) one through part (5) | | | | couple of questions to ask yourself on a regular basis |
| informative and helpful. Today we are going to cover | | | | and helpful hints on how to correct: |
| some advanced tips that can help you build a more | | | | * How many clicks are you getting from your |
| efficient and profitable web site. | | | | advertising? If people are clicking on your ads in |
| I have gone step-by-step through the process that I | | | | droves, but are not staying long, not visiting your other |
| used to build my online business. Obviously, I cannot | | | | pages nor clicking on any affiliate links then you |
| cover every small detail, but you can email me at any | | | | probably do not have a good match up between your |
| time should you have any questions. I will be happy to | | | | keywords and landing pages. |
| help you if I can. Especially if you follow the same | | | | * How many people are staying around longer then 5 |
| steps as I have taken. I am very familiar with this | | | | seconds on after coming to your site? If less then 2% |
| particular process. | | | | are staying less then 5 seconds your either have poor |
| Now that your site is published and up and running, | | | | traffic, probably free ads, or a poor keyword to landing |
| what do you do next? | | | | page match up. I would suggest only using (PPC) Paid |
| This is very important! You must monitor it real time to | | | | Per Click advertising until you get your website fine |
| ensure your site is converting as high as possible. You | | | | tuned a bit. Free ads often bring people clicking just |
| will have some products and services that will convert | | | | because they are curious and not because they are |
| better than others. After a decent sampling time, | | | | looking for anything. |
| perhaps a couple of hundred click throughs, I would | | | | * How many of your keywords are bring you good |
| consider putting the highest converters in the hot spots | | | | traffic. Many times what you are looking for are long |
| on your site. You may not understand what a click | | | | tail phrases, which are more often two to three word |
| through is. Lets back up a bit. To understand your site, | | | | phrases not just one. Typically the one-word |
| you will need to know when someone comes to your | | | | keywords get a lot of clicks, but no results. Your goal |
| site, how long they stay, what pages they visit and | | | | is to be as specific as possible i.e., getting yourself the |
| where they exit. You can find many free counters that | | | | best possible customers as possible. |
| will give you that type of data. In addition each | | | | Okay, enough for today, I can see that we are going |
| program normally offers some tracking information as | | | | to have to break this up into (3) three parts to get it all |
| to how many clicks and sales you have gotten. You | | | | covered. |
| are going to need a couple hundred clicks on each link | | | | See you in Advanced part two. |
| to get a fair comparison. Many people are getting | | | | Please feel free to read both this article or one of my |
| about a (1) one percent conversions rate on most | | | | many others by visiting my link in the resource box |
| programs. I have some that have converted as high | | | | below. I always enjoy getting emails pertaining to my |
| as (25) twenty five percent. I'll bet you can pick which | | | | articles or my site. Your feedback is important to me. |
| ones are in my hot spots. | | | | |