| Today, many people are still wary about the | | | | as a medium among younger people. This is a rather |
| effectiveness of mobile marketing, but in actuality, the | | | | important indicator that mobile advertising is indeed the |
| statistics show that it is indeed the only way to go. | | | | wave of the future. |
| Perhaps it can be attributed to the fact that more and | | | | Another one of the relevant mobile marketing statistics |
| more people are beginning to use various mobile | | | | is there is a significant improvement in recall and |
| devices and that the traditional forms of marketing is | | | | comfort with mobile ads. The study published by |
| not as effective anymore as before. Here are some | | | | Nielsen Mobile on March 2008 suggested that people |
| of the statistics gathered from various researches that | | | | are actually becoming more okay with mobile ads. The |
| just shows how relevant this new form of marketing is | | | | study found out that the recall rate of seeing mobile |
| in this day and age. | | | | advertising increased by 38% from 42 million to 58 |
| An important mobile marketing statistics is the usage | | | | million during the second to fourth quarters of 2007. In |
| of mobile devices among people. In a study published | | | | addition, 51% or more than half of mobile data |
| by Accenture in October 2008, 21% of the | | | | subscribers responded to an advertisement that they |
| respondents picked mobile phones as the second | | | | saw. This signifies a growing pattern of openness |
| most preferred consumer electronics by US internet | | | | among mobile phone users with regards to mobile |
| users as of December 2007, which is second only to | | | | marketing. |
| 51% who chose laptop or desktop computers. But that | | | | The implications of these mobile marketing statistics |
| is however the figure for the baby boomers | | | | are huge since they all point out to the increasing trend |
| generation or those who are 45 years of age or older. | | | | of mobile marketing. While the data that are presented |
| On the other hand, 47% of Gen Y respondents or | | | | here are limited, findings from other studies can support |
| those that are aged 18-24 picked mobile phones over | | | | the conclusion that mobile marketing is here to stay for |
| the other consumer electronic devices. These figures | | | | a very long time. |
| point out the increasing preference of mobile phones | | | | |