| Splash pages and lead capture pages are probably | | | | and splash pages you can increase your earnings |
| the strongest advertising resource in your arsenal | | | | substantially. |
| when promoting on traffic exchanges. Quality splash | | | | Some marketers even combine elements of splash |
| or capture pages can amount to thousands of highly | | | | pages and lead capture pages, with extended sales |
| targeted opt-in mailing leads for your online business, | | | | print. These type of marketing pages are often |
| and way too many people overlook the value of these | | | | referred to as 'Reverse Capture Pages.' Reverse |
| powerful web pages. | | | | capture pages offers a 'teaser' amount of information |
| A quality Splash page is basically a page with a | | | | to capture the visitors interest, and promises more |
| graphic illustrating the business or service your | | | | information and maybe a free product for typing in |
| promoting. The graphic is designed to generate interest | | | | personal information in to a form. This form of |
| in your business. When clicked, the visitor is brought to | | | | marketing is fairly new on the traffic exchanges and |
| your sales letter and pitched your opportunity. Splash | | | | has performed exceptionally well for many marketers. |
| pages are arguably the most effective online tool for | | | | Marketers state that the reason why this method is so |
| promoting on high speed traffic exchanges. A couple | | | | effective is because people are tired of giving |
| for reasons for this are because they are fast loading, | | | | information about themselves out freely without having |
| convey a powerful message, and are compatible with | | | | any idea what product or service they are going to be |
| basically any browser. | | | | receiving information about. |
| A capture page works on the same idea as a splash | | | | No matter which type of page you decide to design |
| page, but many times a capture page will contain text. | | | | for a traffic exchange, the first thing you need to take |
| Usually a mini-sales letter, and a forum where a visitor | | | | into consideration is the professional appearance of |
| will type in contact information. Usually a name, email | | | | the page. There are many different types of splash |
| address, and sometimes phone number. Capture | | | | pages, lead capture pages, and reverse lead capture |
| pages are great because you capture visitor | | | | pages out there, and on a traffic exchange you will be |
| information before the prospect is able to view the full | | | | competing with all these different designs. You want to |
| details of your website. What this means, is even if the | | | | make sure that your own page is up to snuff, and |
| visitor isn't interested in the promotion they are viewing, | | | | people are going to want to click or type information |
| you can still market them other products and services | | | | into your form, and a lot of this starts with basic |
| at a later time. This can extremely powerful for your | | | | presentation. |
| business as well as your list building efforts. | | | | Top marketers will go to and hire a professional to |
| The power of traffic exchanges should never be | | | | design their capture or splash pages, other marketers |
| overlooked, as they can build lists and generate | | | | with a fraction of the budget, may use a design |
| prospects faster then any other advertising tool on the | | | | service or an automated program. No matter how you |
| internet. You must use the traffic exchange correctly | | | | go about designing these pages, you must deliver |
| however, and realize that that your only objective on a | | | | explosive content, and attention grabbing print. Or your |
| traffic exchange is to generate contacts, not sell your | | | | advertising efforts on a Traffic Exchange will be |
| product. By successfully utilizing lead capture pages, | | | | minimized. |