| Why Google is so successful: | | | | system the Andriod, Google earth, which provides |
| What really sets Google apart from its competition, of | | | | images of the earth and whole host of other amazing |
| which there is plenty? In this article we will discuss | | | | services! |
| some of the factors which has turned Google into the | | | | Google's primary revenue stream is through its |
| international conglomerate and success story which it | | | | provision of advertising through adwords. This is the |
| currently is today. | | | | service which generates relevant advertising which |
| The web is changing, becoming more of a social | | | | displays adverts whenever you search on Google, and |
| environment where people are sharing things as they | | | | also a whole host of other websites. Google basically |
| find them and there is plenty of development and | | | | charge advertisers for every time their link is clicked |
| encouragement of this type of web browsing. | | | | (subject to certain terms). From the advertisers |
| Google was set-upp by Larry Page and Sergey Brin in | | | | perspective this means that you can generate traffic |
| 1997 to provide a search engine service. The name is | | | | from extremely relevant search terms. Google |
| derived from the word "googol" the mathematical term | | | | allegedly generates 97% of its revenue through |
| for a 1 followed by 100 zeros. | | | | adwords which demonstrates how successful this has |
| Google's philosophy, revolves around providing the | | | | been. |
| "best possible user experience possible". Their original | | | | If you are thinking of advertising using Google adwords |
| idea was to index as much of the web as possible | | | | the more popular the keywords the more expensive |
| and provide the best possible results for search | | | | these will be, as you have to place a bid for the price |
| phrases. The founders firmly believed that if they | | | | which you are prepared to pay for a particular click on |
| focused solely on the user, then all else would follow - | | | | a search phrase. If you are considering this type of |
| Its fair to say that this has certainly been the case! | | | | model, do some testing before you commit to |
| Google's employees, a large proportion of which are | | | | thousands of pounds or dollars worth of advertising as |
| based in Silicon Valley, having a very unique working | | | | it is imperative that you make sure that you website is |
| environment, where they are actively encouraged to | | | | converting efficiently. |
| develop their own ideas for 20% of the time which | | | | Some of the proposed services from Google over the |
| they work. As you can imagine, this is part of the | | | | coming months and years apparently include the |
| lifestyle which has generated the continuous new | | | | following: |
| developments which Google is continually making. | | | | Social searches will generate results from your social |
| It is estimated that Google's search formula tweaked | | | | network. So when you search for a term your results |
| over 500 times per year, which provides further | | | | will include those which have been generated from |
| demonstration of how flexible the business is required | | | | your social network. |
| to be to provide the best possible search engine | | | | There was a recent deal transacted last year with |
| results. | | | | twitter which provides live updates from Twitter which |
| Google has introduced the term Page Rank, which is a | | | | are contained within search engine results. |
| complex algorithm which Google has developed to | | | | Google Googles which is a service which provides |
| measure how important certain pages are. There are | | | | search engine results based on images which you |
| allegedly more than 500 million variables and more than | | | | input! The testing that I have seen was somewhat |
| 2 billion terms. This goes some way to demonstrate | | | | dubious, but I'm sure that this will be refined to Google's |
| the complexity of the business in which Google | | | | usual high standards. |
| operates. | | | | So in summary the things which have made Google |
| Google's current areas of business include Search | | | | so successful is their ability to adapt, their work ethic, |
| Engines, Google Docs (an online version of Microsoft | | | | their philosophy, their aggressive stance in terms of |
| Office, which enables the live sharing of documents), | | | | acquiring business which they believe add value to their |
| YouTube, Google's video platform, Google Buzz, which | | | | services, and most importantly providing an outstanding |
| is similar to a combination of Twitter and Facebook, | | | | service to its users. |
| Google has developed its own mobile phone operating | | | | |