| Many of you would be surprised to know that in the | | | | free article or report on a topic, which is similar to your |
| present market scenario subscription websites are | | | | website content. Take care that your report is |
| seeing a return. This is, in a market, which is still reeling | | | | unbiased and does not look like a promotional piece. |
| from the blows inflicted to it, by the stock market and | | | | Give an unbiased view and include your website as a |
| economic slide along with the dot-com collapse. | | | | relevant link to the topic. You can also include other |
| More and more people are turning towards these | | | | links to make it more genuine. This report could be in |
| subscription websites. Some are opening new ones | | | | any format be it text, PDF or html etc. Make sure that |
| while others are looking to revamp the old ones. All | | | | your report can be distributed, freely. Also, take care |
| aimed at attracting the client, who is now sophisticated | | | | to include a catchy phrase in it, which allows you to |
| and quality conscious. | | | | easily, trace it. Try to limit the page count to 4 pages. |
| This fact has also been attested by a research done | | | | Otherwise, many people may not get around to |
| by, Jupiter Media Metrix, a research firm. According to | | | | reading it, completely. |
| them, as compared to last year, people this year are | | | | 2. Include Freebies - It would be a good idea to include |
| spending more time on the web. For example, in U.S. | | | | some freebies on your site, which people can't ignore. |
| on an average, people are spending as much as 2 | | | | These freebies could be anything such as a free |
| hours more. However, this does not mean that they | | | | newsletter, tutorial, article, gift, feature, consultation, |
| are visiting more number of sites, in fact they are only | | | | advice, training, resources etc. Once people get used |
| visiting a few selected sites. | | | | to these freebies you can cleverly ask them to |
| This trend has also been noticed by, a New York | | | | become subscribers at various stages. Everyone can |
| Times writer Amy Harmon. "Often, Internet users | | | | adapt this to suit the needs of your subscription |
| generally stick to half a dozen sites for news, sports | | | | website. |
| scores, airline tickets and other things they need | | | | 3. Give Free Access - Before you make people |
| regularly." | | | | subscribe to your site, it is very important to make |
| Most of this online traffic is being generated on | | | | them realize what they will miss if they do not |
| subscription websites. You can gauge this from the | | | | subscribe to your site. To do this, you can allow people |
| fact that many a subscription websites are continuing | | | | to have restricted access to your site and content. |
| to profit in such troubled times, as well. However, there | | | | Initially give them access, at free of cost, as an |
| are also some big ones like Salon and Feed, which | | | | appetizer and later turn them into subscribers. This |
| have closed shop. Nonetheless, you need to make | | | | way, people will have an idea about the usefulness of |
| attempts to reap the benefits of this trend towards | | | | your content. Don't forget with more and more |
| subscription websites. Here are a few pointers to hep | | | | websites going out of business, people are on a |
| you: | | | | constant lookout for new resources for their |
| 1. Get Popular - Firstly, try to make your website | | | | requirements. |
| popular among the people. For this, you can circulate a | | | | |