| It used to be that writing an eBook, or having one | | | | page where they can exchange their name and email |
| written for you by an author with more experience | | | | address for a short report that will tell them more. |
| writing on your topic, was the way to make money on | | | | You can then direct them to a sales letter for a |
| the Internet. Things have changed quite a bit since | | | | product or course on your niche topic, and you will also |
| 2005 or 2006, and this is no longer the best way to | | | | be able to send them follow up emails that contain |
| make residual income online. The industry has shifted, | | | | more information. Over time you will be able to build a |
| and now it is better to start off with a short report, in | | | | relationship with your prospect based on trust and |
| order to build a list of as many prospects as possible. | | | | familiarity. This is extremely valuable to your business. |
| There are several reasons for this change in the way | | | | Take a look at what you would like to achieve with an |
| we now do business, but perhaps the greatest one is | | | | Internet business. Set up an optin page that offers a |
| that there is just so much more competition these | | | | short report in exchange for someone's information, |
| days in almost every niche you can think of. Instead of | | | | and then market to them over time. You will see that |
| sending people directly to a sales letter for the eBook | | | | people will respond in a positive manner to this style of |
| on your topic, you will want to send them to an optin | | | | marketing. |